
Virtual Presenter Soapbox: A Live Stage For Everyone To Present Great Ideas
by Robin GoodSharing The Trend

Finding The Nuggets

Business Factors

- Adopt a freemium approach. Allow for all basic live presentation and delivery services to be provided for free alongside paid premium services providing additional features to produce, deliver and distribute content more effectively. Consider automatic presentation transcriptions, translations, ability to widgetize and redistribute, commercial distribution via high-quality video downloads or DVDs, merchandising of your brand, co-partnering to promote your physical paid events and workshops, and so on.
- Extract and create valuable content from user contributions. Identify, remix, aggregate, edit and assemble high-quality content collections on specific themes or topics and turn them into high-priced niche learning solutions that could be commercialized to target corporate customers.
- Partner with a "presentation and communication skills" university to complement the natural need for live presenters and communicators to refine and improve their key professional skills.
- Create an intelligent system to support successful presenters into matching their talent and know-how with relevant brands or events looking for individuals with their traits and get a share of the pie.
- Adopt a social media marketing strategy. If such an idea sharing and presentation platform was to adopt the same social network marketing strategy that has made Twitter, Facebook, MySpace and other social media community building venues so popular,it could rapidly build engaged, swarming audiences interested in specific topics.
- Utilize CC licensing for all content to be presented live allowing easy redistribution and encouraging editing, remixing and mashing up of it.
- Facilitate reach and distribution by providing a shareable, re-embeddable live events viewing platform to be integrated in any blog or web site.
- Centralize and manage all of the meta-information about such live events, creating value added services from it, while allowing maximum decentralization of the delivery of the live events.
Dream or Opportunity?

It's a wild idea, I know, but that's what I would really like to see: more people getting a chance to share their thoughts and ideas in front of a public audience, and a web conferencing company clever enough to recognize what appears to me as a unique marketing and commercial opportunity.
Originally written by Robin Good for MasterNewMedia, and first published on May 25th 2009 as "Virtual Presenter Soapbox: A Live Stage For Everyone To Present Great Ideas"
Photo credits: Sharing The Trend - Didier Kobi Finding The Nuggets - Ryan Pike Business Factors - Alex Kalina Dream or Opportunity? - Endhals